Upper Valley, New Hampshire

blerglab

A product software company, built on two decades of engineering at global scale.

  • Education games that kids actually want to play
  • Sports analytics that answer the question, not just show the data
  • Operations infrastructure for very small teams

The thread

Every product here started as an unmet need.

Not a market analysis. A problem that had to be solved anyway.

  • A kid who needed learning that didn't shout at him.
  • A swim parent with a wall of times and no way to read them.
  • A small team that still needs monitoring and incident response at 3am.

What's here

Four products.

Two built for families. Two built for teams that run everything themselves.

zarnk

In development
  • A text adventure that teaches, on one quiet green screen
  • Reading, phonics, spelling and Common Core math, hidden inside dungeon quests
  • No ads, no chat, no strangers

Built for kids who needed something that didn't shout.

swimwith.ai

In development
  • Swim analytics for parents, coaches and clubs
  • Is she getting faster, by how much, and what's the next cut?
  • Meet results in, answers out — no spreadsheets

Built in the stands, doing math on a phone. Badly.

zalgo

Coming soon
  • Autonomous ops and SRE for small teams
  • Watches everything; investigates when it breaks
  • Writes the root cause, opens a branch with the fix

He comes only when paged.

kwisatz

Coming soon
  • Command for parallel AI coding sessions
  • See which agents are blocked and waiting
  • Unblock them from anywhere, including a phone

Named for the one who can be many places at once.

Background

Two decades of systems that couldn't go down.

Building and running international engineering teams, and the infrastructure underneath them.

  • Games — triple-A and social
  • Marketing technology — real-time bidding and measurement
  • Insurance technology — regulated systems
  • Finance technology — low-latency, high-availability
  • Acceleration — vision, rendering and AI workloads at global scale
  • Teams — built and run across several countries

Where

Rural New Hampshire, near the Vermont line.

  • Quests get tested at the kitchen table before they ship
  • The cluster lives in the basement
  • Quieter than it sounds, and the internet mostly works